'Son National' Son Heung-min (31, Tottenham) will continue to work with his 'soul partner', global sports brand Adidas.
Adidas announced on the 18th that it has extended its sponsorship agreement with Son Heung-min for another five years.
This means that Heung-min will be supported by Adidas for a total of 20 years, from his Hamburg days in 2008 until July 2028. In effect, he will be sponsored by Adidas until he retires. "While many brands have sponsorship deals with world-class soccer players, a sponsorship agreement of more than 20 years is rare," said Adidas.
Aside from the likes of David Beckham and Zinedine Zidane, who have maintained sponsorship relationships with brands long after retirement, it's very rare for active players like Lionel Messi and Cristiano Ronaldo to sign a 20-year sponsorship deal with a sports brand. With this extension, Son is now one of Adidas' longest-serving athletes, which is a clear indication of his status as a world-class athlete.
Notably, the specific amount that Adidas offered Son for this sponsorship deal was not disclosed, but it is reportedly the highest ever for an Asian athlete. In light of recent events such as Neymar's new sponsorship deal with Puma after 15 years with Nike, and Son's former Tottenham teammate Harry Kane's switch to Skechers, it is clear that Adidas Global is keen to maintain a strong relationship with its iconic athlete, even in the face of numerous offers from competitors. 카지노사이트777
In fact, Son's re-signing with Adidas was expected. He was featured alongside Messi in the unveiling of the official kit for the 2022 World Cup in Qatar, and was also featured in the Adidas Global 2022 World Cup brand campaign alongside players from various countries around the world. In addition, in the final year of his contract, Adidas has shown a strong commitment to the Korean athlete, launching the brand's first-ever limited edition soccer shoe for an Asian athlete, the HMS PACK, to celebrate 15 years of working with him.
At the invitation of Adidas CEO Björn Gulden, Son visited Adidas' headquarters in Herzogenaurach, Germany, to sign the deal. He had a great time cycling around the headquarters campus, exploring various archives of Adidas soccer shoes, balls, and jerseys, and meeting and greeting Adidas employees at the headquarters. He also finished filming the new soccer shoe campaign.
"I'm very excited to start another five years with Adidas, a company that has shown me unwavering support and enthusiasm over the past 15 years," said Son. "At a crucial time for the club, as I become captain and reach new heights, I'm looking forward to building an even bigger future with Adidas."
